You have tried this and that and just about everything, and your bounce rates are sky rocketing. If you cannot figure out where the problem exists, try web load test to check the web performance of your pages. Here’s what you can try to decrease bounce rates and increase conversion:
Perform a Web Load Test
Clear your cache and try to access your page. Does it take more than a few seconds? If so, you can rest assured that your website performance levels are what is causing your poor customer experience. You may not have noticed from your home or work computer because you visit your site often, and your web browser has cached the content for easy access. When put under the stress of a new user, your servers might struggle to provide them with all of your content.
Try Performance Testing Program
A good way to get a look at your site is to use a load test, much like the battery of your car needs to be tested to see if it can handle the pressures of everyday use. A high-quality performance testing program can tell you whether your site is performing up to current standards, and can often let you know the source of the issues.
For a quick web performance testing experiment, try the following. Create a new page for your website with only a few words of plain text to display, and log out of your content management system, clearing your cache again. Now, try navigating directly to that blank page. If even a page this light takes a long time to load, your problem exists within your servers themselves. If you outsource your hosting services, contact customer support and report the problem. If you host in-house, make sure your webmaster is alerted to the issue and working on it as soon as possible.
However, if you had no problems loading a page like this, then it is the overall weight of your web pages that is causing the issue. If it exists on every page, you might want to look into your header and footers, which are often laden with images or flash animation that can often bog-down your web load time.